18 - 21 May 2021
Hong Kong Congress and Exhibition Centre
ProWine Asia Returns to Hong Kong in 2021
World's Leading Wines & Spirits Trade Fair returns to Hong Kong on 18 - 21th May, 2021 after a greatly successful second event in Hong Kong. ProWine Asia’s Hong Kong Edition brings a World of Wines the foremost trading-hub of Southeast Asia. As the leading trade fair of its kind in the region, ProWine Asia offers global producers an international business expansion gateway to Asia. Concurrently, regional importers can source from the latest and best-selling wines, spirits, and solutions for trade professionals from across the globe.
Wine, Food, & Hospitality – Side by Side
Co-organised by Messe Düsseldorf China and Informa Markets, ProWine Asia 2021 will continue to be held as part of HOFEX 2021 - leading trade show for food and hospitality in the region.
Continuing successful cooperation with food and hospitality, ProWine Asia 2021 will bring a diverse assemblage of established international labels while offering the best practices, credibility and global recognition brought about by ProWein Düsseldorf – the World's leading international trade fair for wines and spirits.
Today, China has a leading position for red wine and spirits and is one of the largest markets worldwide for wine trade. As a gateway to Asia, Hong Kong is positioning itself as the Asian wine trading hub since the government abolished taxes back in 2008. With a 11 billions € turnover in 2015, France remains the first exporting country to China before Australia and Spain. In a rapidly changing market, French wines are still conveying a very strong image among Chinese and Asian buyers.